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Bachelor of Business Administration (Hons) in Marketing Management

Programme Summary

The programme aims to provide students with in-depth knowledge, communication and critical thinking skills and creativity and innovation skills in marketing management to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. They will develop the skill which focuses on the practical usage of marketing orientation, techniques and methodologies in companies and organizations and on the management of a firm’s marketing resources and activities.

Entry Requirement

QualificationSTPMSTAMUECMatriculation / FoundationDiploma / Advanced DiplomaOthers
Specific Entry Requirement2 principals pass and pass in Mathematics and English at SPMJayyid rank and passed in Mathematics and English at SPM level;5BsMatriculation / Foundation qualification with a minimum CGPA of 2.00 or any equivalent qualifications;Diploma from HEP with minimum CGPA 2.00;
OR
Diploma from other HEP with minimum CGPA 2.00;
OR
Passed in any programme that equivalent to Diploma or Advance Diploma (MQF, level 4 or 5);
Other equivalent qualifications as recognized by Malaysian Government.
General Entry Requirement**Passed in SPM
Before Year 2013
Passed in Bahasa Melayu / Bahasa Malaysia at SPM
Year 2013 onwards
Passed in Bahasa Melayu / Bahasa Malaysia & Sejarah at SPM
N/AN/AN/A
Additional Entry RequirementN/AN/AN/AN/ADVM qualification is depending on the approval of the HEP’s Senate by taking consideration *SVM is equivalent to 3 credits SPM. Candidate shall obtain:
1.        Academic CGPA equal or more than 2.00
2.        Vocational CGPA equal or more than 2.67 and all vocational modules are competent; and
3.        Credit in BM SVM Code 1104*SVM equivalent to 3 credits SPM depending on the DVM graduates as follows:
2012 Intakes
1.        Credit BM SVM 1104
2.        Passed in DVM with minimum CGPA 2.0
3.        Academic CGPA in SVM equal or more than 2.00
4.        Vocational CGPA in SVM equal or more than 2.672013 & above Intakes
1.        Credit BM SVM 1104
2.        Passed Sejarah at SPM
3.        Passed in DVM with minimum CGPA 2.0
4.        Academic CGPA in SVM equal or more than 2.00
5.        Vocational CGPA in SVM equal or more than 2.67
N/A
English Requirement for International StudentN/AN/AN/AN/AN/AInternational English Language Testing System (IELTS) score 5.5

Programme Structure

Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 1 / Year 1 MPU3113Hubungan Etnik3NONE NONE

MPU3123Tamadun Islam dan Tamadun Asia (TITAS)3 NONENONE

BYBC1023English for Business Communications3 NONE NONE

BMGT1013Principles of Management 3 NONENONE

BMKT1023Principles of Marketing3NONE NONE

Total Credit Hours15
Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 2 / Year 1 BFIN1013Introduction to Financial Accounting3NONE NONE

BECO1013Principles of Microeconomics 3 NONENONE

BMTH1013Business Mathematics3 NONE NONE

BMIS1013Introduction to Management Information System 3 NONENONE

BYBS1013English for Business Studies3 BYBC1023 NONE

Total Credit Hours 15
Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 3 / Year 1 BECO1023Principles of Macroeconomics3 BECO1013 NONE

BFIN1023Introduction to Costing3NONE NONE

BMGT1023Fundamentals of Business & Entrepreneurship3NONE NONE

MPU 3242Time Management 2NONE NONE

BMTH2013Business Statistics 3 NONE NONE

Total Credit Hours14
Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 1 / Year 2 MPU3312The Development of Science and Human Civilization 2 NONE NONE

BMGT2113Organizational Behaviour 3BMGT1013 NONE

BLAW2013 Business and Consumer Law 3NONE NONE

BMGT2043Total Quality Management 3NONENONE

BMGT2023Operations Management 3NONE NONE

MPU3412 Co-curriculum 12NONE NONE

Total Credit Hours 16
Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 2 / Year 2 BMGT2033Human Resource Management 3BMGT2113 NONE

BBRM2123Consumer Behaviour 3 BMKT1023 NONE

BBAM2073Automotive Industry Environment 3NONENONE

BBMM2023Product Innovation & Commercialization 3 BMGT1023 NONE

Elective I3 NONE

Total Credit Hours15
Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 3 / Year 2 BBMM2033Marketing Management3BMKT1023 NONE

BBGM2063Business Ethics 3NONENONE

BBMM3013 Marketing Research 3 BMKT1023 NONE

Elective II 3NONENONE

Total Credit Hours12
Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 1 / Year 3 BBMM3023Retail Marketing Management 3BMKT1023 NONE

BBMM3033International Marketing 3BMKT1023 NONE

BBMM3043Integrated Marketing Communication 3 BMKT1023 NONE

BBMM2063Strategic Marketing3 BBRM2123 NONE

Elective III 3

Total Credit Hours 15
Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 2 / Year 3 BBMM2063Strategic Planning & Implementation3 BMGT1013 NONE

BBGM3123Final Project 3BBMM3013NONE

BBMM3073Cases & Practices in Automotive Business 3NONE NONE

Elective IV3

Total Credit Hours 12
Semester/ Year OfferedCourse CodeName & Code Of Course/ModuleCredit ValuesPre-requisiteCo-requisite
Semester 3 / Year 3 BBIN3016 Internship6 NONE NONE

Total Credit Hours6

OVERALL CREDIT HOURS120
Electives (Take any 4 subjects )
Elective Courses BBMM3103 Brand Management 3 BMKT1023 NONE

BBMM3113Publicity & Media Writing 3 NONENONE

BBMM3123Sales Management3BMKT1023NONE

BBMM3133Advertising Management 3BMKT1023 NONE

BBMM3143Relationship Marketing3BMKT1023NONE

BBMM3153Services Marketing 3BMKT1023 NONE
MQA and University (Compulsory)
MQA CoursesMPU3123 Tamadun Islam Tamadun Asia 3 NONENONE

MPU3113 Hubungan Etnik 3 NONENONE

MPU3432Kemahiran Berfikir dan Membuat Keputusan 2NONENONE

MPU3342 / MPU3332 Isu-isu Kekeluargaan / Etika dan Moral 2NONE NONE

MPU3412Co-curriculum 1 2NONENONE

Career Prospect

  • Marketing Executive
  • Business Development Executive
  • Customer Relationship Executive
  • Product Development Executive
  • Marketing Communication Executive
  • After Sales Executive