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Bachelor of Business Administration (Hons) in Marketing Management

Programme Summary

The programme aims to provide students with in-depth knowledge, communication and critical thinking skills and creativity and innovation skills in marketing management to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. They will develop the skill which focuses on the practical usage of marketing orientation, techniques and methodologies in companies and organizations and on the management of a firm’s marketing resources and activities.
 

Entry Requirement

Qualification STPM STAM UEC Matriculation / Foundation Diploma / Advanced Diploma Others
Specific Entry Requirement 2 principals pass and pass in Mathematics and English at SPM Jayyid rank and passed in Mathematics and English at SPM level; 5Bs Matriculation / Foundation qualification with a minimum CGPA of 2.00 or any equivalent qualifications; Diploma from HEP with minimum CGPA 2.00;
OR
Diploma from other HEP with minimum CGPA 2.00;
OR
Passed in any programme that equivalent to Diploma or Advance Diploma (MQF, level 4 or 5);
Other equivalent qualifications as recognized by Malaysian Government.
General Entry Requirement **Passed in SPM
Before Year 2013
Passed in Bahasa Melayu / Bahasa Malaysia at SPM
Year 2013 onwards
Passed in Bahasa Melayu / Bahasa Malaysia & Sejarah at SPM
N/A N/A N/A
Additional Entry Requirement N/A N/A N/A N/A DVM qualification is depending on the approval of the HEP’s Senate by taking consideration *SVM is equivalent to 3 credits SPM. Candidate shall obtain:
1.        Academic CGPA equal or more than 2.00
2.        Vocational CGPA equal or more than 2.67 and all vocational modules are competent; and
3.        Credit in BM SVM Code 1104

*SVM equivalent to 3 credits SPM depending on the DVM graduates as follows:
2012 Intakes
1.        Credit BM SVM 1104
2.        Passed in DVM with minimum CGPA 2.0
3.        Academic CGPA in SVM equal or more than 2.00
4.        Vocational CGPA in SVM equal or more than 2.67

2013 & above Intakes
1.        Credit BM SVM 1104
2.        Passed Sejarah at SPM
3.        Passed in DVM with minimum CGPA 2.0
4.        Academic CGPA in SVM equal or more than 2.00
5.        Vocational CGPA in SVM equal or more than 2.67

N/A
English Requirement for International Student N/A N/A N/A N/A N/A International English Language Testing System (IELTS) score 5.5

 

Programme Structure

SEMESTER / YEAR OFFERED CODE NAME AND CODE OF COURSE/MODULE CREDIT VALUES PRE-REQUISITE CO-REQUISITE
Semester 1 / Year 1 MPU3173 Hubungan Etnik 3 NONE NONE
MPU3143 TITAS 3 NONE NONE
BYBC1023 English for Business Communications 3 NONE NONE
BMKT1023 Principles of Marketing 3 NONE NONE
BMGT1013 Principles of Management 3 NONE NONE
Co Curriculum 1 1 NONE NONE
Total Credit Hours 16
Semester 2 / Year 1 BECO1013 Principles of Microeconomics 3 NONE NONE
BFIN1013 Introduction to  Financial Accounting 3 NONE NONE
BMIS1013 Introduction to MIS 3 NONE NONE
BMTH1013 Business Mathematics 3 NONE NONE
BYBS1013 English for Business Studies 3 NONE NONE
Co Curriculum 2 1 NONE NONE
Total Credit Hours 16
Semester 3 / Year 1 BECO1023 Principles of Macroeconomics 3 NONE NONE
BFIN1023 Introduction to Costing 3 NONE NONE
BMGT1023 Fundamentals of Business & Entrepreneurship 3 NONE NONE
MPU3242 Pengurusan Masa 2 NONE NONE
BMTH2013 Business Statistics 3 NONE NONE
Co Curriculum 3 1 NONE NONE
Total Credit Hours 15
Semester 4 / Year 2 MPU3342 Isu-isu Kekeluargaaan 3 2 NONE NONE
BMGT2113 Organizational Behaviour 3 BMGT1013 NONE
BBRM2143 Principles, Concept and Practices of Retailing 3 NONE NONE
BLAW2013 Business and Consumer Law 3 NONE NONE
BMGT2033 Human Resource Management 3 NONE NONE
Co Curriculum 4 1 NONE NONE
Total Credit Hours 15
Semester 5 / Year 2 BMGT2043 Total Quality Management 3 NONE NONE
BFIN1033 Principles of Financial Management 3 NONE NONE
BBGM2013 E-Commerce 3 NONE NONE
BBRM2123 Consumer Behaviour 3 BMKT1023 NONE
BBRM2073 Automotive Industry Environment 3 NONE NONE
Total Credit Hours 15
Semester 6 / Year 2 BERM2063 Business Ethics 3 NONE NONE
BBRM2133 Retail Costing and Financial Control 3 NONE NONE
BBRM3123 Retail Management 3 BBRM2143 NONE
BSCM3013 Supply Chain Management 3 NONE NONE
Total Credit Hours 12
Semester 7 / Year 3 BRMT3013 Research Method 3 NONE NONE
BMTH3013 Quantitative Business Analysis 3 NONE NONE
BBRM3113 Retail Operations and Technology 3 BBRM3123 NONE
BBRM3153 Global Retailing 3 BBRM3123 NONE
BBRM2113 Visual Merchandising 3 BBRM3123 NONE
Total Credit Hours 15
Semester 8 / Year 3 BMGT3023 Strategic Management 3 NONE NONE
BERM3123 Final project paper 3 NONE NONE
BERM3033 Cases & Practices in Automotive   Business 3 NONE NONE
BBRM3143 Merchandise Management 3 NONE NONE
Total Credit Hours 12
Semester 9 / Year 3 BBIN3016 Internship 6 NONE NONE
Total Credit Hours 6
OVERALL CREDIT HOURS 122

 

Career Prospect

  • Marketing Executive
  • Business Development Executive
  • Customer Relationship Executive
  • Product Development Executive
  • Marketing Communication Executive
  • After Sales Executive