DRB-HICOM University’s 1st Research Colloquium 2019 and the Official Launch of the Asian Journal of Automotive Technology.

Pekan, 27 September 2019 – DRB-HICOM University had successfully organised the 1st Research Colloquium 2019 (RC2019) which witnessed 33 presenters; 20 presenters from the Social Sciences field and 13 presenters  from the Engineering & Technology field. RC2019 theme ‘’Mobility: Designing the Future & Challenges’’ focused on the opportunities, challenges and recommendations in the mobility ecosystem towards a better future.

This event kicked-off with the keynote speech by the Adjunct Professor of DRB-HICOM University, Professor Dr. Mohd Hassan Mohd Osman entitled “The Future of Mobility”. According to him, the main objective of RC2019 was to provide an extensive platform for researchers and scholars to present their research results and latest findings in all fields of mobility within the automotive ecosystem and to discuss on the practical challenges encountered. He also added that researches are the best way to get solution

Out of 33 presentations, six papers have been selected by the judges to receive awards according to their field. All the award winners for RC2019 are listed as follows:

For Social Science:

1- Edutourism as a Social Entrepreneurship Platform: A Reengineered Model by Suhaida Sulaiman, Putri Rozita Tahir, Siti Nur Sakinah Jamaludin.

2- Car Preferences among Millennial in Malaysia by Nor Zaihan Mohd Noar, Izzah Abu Hasan, Fatien Najwa Che Yah, Haslin Hanani Md Zaini, Nadirah Abd Rahim, Nur Aini Mohd Kamil, Mazidah Zulkifli.

3- Impact of Financial Literacy among Small Medium Enterprise Owners on Enterprise Performance: A Conceptual Framework Development by Nur Farhana Sudarmoyo @ Suffari, Putri Rozita Tahir.

4- Factors Influencing Entrepreneurial Success on Entrepreneurs in Pekan and Kuantan District: A Conceptual Paper by Ellyziana Abu Bakar, Muhammad Majid, Norhamizah Hashim, Nur Hanis Kamaluddin, Nur Farhana Sudarmoyo @ Suffari.

For Engineering & Technology:

1- Heat Transfer Characteristics of a Rectangular Duct with a Circular Cylinder Turbulence Promoter by Ahmad H.A Hamid, Mohammad S.I.A. Rahman.

2- Prolonged Motorcycle Riding Duration: Can Motorcyclist Ride More Than 2 Hours Non-Stop? by Helmi bin Rashid, Abdul Rahman bin Omar, Sukarnur bin Che Abdullah, Wan Muhammad Syahmi bin Wan Fauzi.

DRB-HICOM University would like to extend our gratitude to all presenters on their research contributions and participation. The entire research articles from RC2019 can be accessed at https://journal.dhuautomotive.edu.my/autojournal.